A comprehensive marketing plan designed to accelerate revenue growth across Society Brands' DTC portfolio through paid media, organic search, and conversion optimization.
Each brand in the Society Brands portfolio has untapped potential across paid acquisition, organic search, and lifecycle marketing. Here is where we see the biggest wins.
Capture high-intent buyers across Google and Bing with brand-specific campaigns, dynamic search ads, and Performance Max. Each brand gets its own structure, bidding strategy, and budget allocation optimized for ROAS.
Drive purchases through Meta, TikTok, and Pinterest with creative testing, audience segmentation, and full-funnel campaign architecture. Build TOF prospecting, MOF engagement, and BOF retargeting for each brand.
Most DTC brands rank only for branded terms. We build topical authority through keyword clustering, technical SEO, content strategy, and backlink development to capture non-branded purchase-intent traffic.
Landing page optimization, A/B testing, checkout flow improvements, and site speed enhancements. Small conversion rate gains multiply across the entire portfolio's ad spend to dramatically improve unit economics.
Automated flows for abandoned carts, post-purchase sequences, win-back campaigns, and VIP segmentation. Build recurring revenue through subscription nurturing and cross-sell opportunities between brands.
Unified GA4 implementation, server-side tracking, proper attribution modeling, and custom dashboards. Give every brand clean data to make confident scaling decisions and accurate ROAS measurement.
Every service is executed in-house with dedicated strategists, no outsourcing to offshore teams or freelancers. Here is what gets deployed for each brand.
Full campaign architecture including Search, Shopping, Performance Max, Display, and YouTube. Negative keyword management, bid optimization, audience targeting, and conversion tracking setup for every brand.
Full-funnel campaign builds across Facebook, Instagram, and TikTok. Creative testing, audience building (Lookalikes, interests, Custom Audiences), dynamic product ads, and Advantage+ campaign optimization.
Technical audits, on-page optimization, keyword clustering, content strategy, and link building. Focused on capturing non-branded search traffic that compounds over time and reduces dependency on paid channels.
Landing page design, A/B testing, UX/UI optimization, site speed improvements, and checkout flow optimization. Every percentage point of conversion rate improvement multiplies across the entire ad budget.
Automated flow builds (welcome, abandoned cart, post-purchase, win-back), campaign strategy, segmentation, list growth, A/B testing subject lines and creative, and subscription nurturing sequences.
GA4 implementation, server-side tracking, conversion API setup, custom reporting dashboards, UTM architecture, and attribution modeling. Clean data infrastructure that makes every other marketing channel more effective.
Real results from DTC ecommerce, health, beauty, and consumer brands we currently manage. All numbers are from live ad accounts.
A structured 5-phase approach that moves from audit to scaling. No guesswork, no wasted spend during ramp-up.
Deep dive into every brand's current marketing infrastructure. We audit ad accounts, analytics, SEO, email flows, and conversion tracking to build a baseline.
Build custom campaign structures, audience strategies, and content plans tailored to each brand's products, margins, and customer profiles.
Campaigns go live. All tracking is verified, creative is loaded, audiences are configured, and bid strategies are set for the learning phase.
With real data flowing, we optimize bids, test creative, refine audiences, and kill underperformers. This is where campaigns mature and CPAs come down.
Winning campaigns get scaled with increased budgets, new channel expansion, and cross-brand learnings. Portfolio-level optimizations kick in.
Every account is monitored by proprietary AI systems that catch issues, surface opportunities, and optimize 24/7.
Automated daily performance briefs with grade scoring, trend analysis, and alerts sent directly to your team.
AI flags spending anomalies, CPA spikes, ROAS drops, and conversion tracking issues before they become costly problems.
Bid adjustments, budget reallocation, and negative keyword additions happen automatically based on real-time performance data.
Unified dashboards pulling from Google, Meta, GA4, and CRM data into a single source of truth for every brand.
Client-facing performance decks generated automatically with real data, delivered on schedule with insights and recommendations.
AI reviews every campaign change, validates tracking accuracy, and ensures no budget leaks or misconfigurations go unnoticed.
No hidden fees, no a la carte upsells. Every item below is included in your plan from day one.
A transparent, performance-aligned model. The base fee scales with your ad spend, and bonus tiers reward us for delivering exceptional results.
Aligned incentives. We grow when you grow.
Let's walk through the plan, answer any questions, and align on timelines. No pressure, no long-term commitment required.